Hoover has always been one of the most recognizable American brands. In the recent years, however, the brand saw many changes, from its guiding principles to the visual execution. Hoover in-house team was tasked to create an updated version of the brand guidelines to re-establish core brand values and bring consistency to the brand's look and feel, from packaging to online experiences.
Brand: Hoover.
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Year: 2015
Role: Art direction & design
Credits:
Creative Director: Jason Fisher
Art Directors: Brian Bornhoeft, Adam Neff, Alex Kidd
Designers: Anna Edwards, Aveanna Salicce
CGI artists: Allison Baldi, Spencer Mitchell, Ben Goodwin
Photography: Brian Bornhoeft
Copywriter: Alex Collier
Creative Director: Jason Fisher
Art Directors: Brian Bornhoeft, Adam Neff, Alex Kidd
Designers: Anna Edwards, Aveanna Salicce
CGI artists: Allison Baldi, Spencer Mitchell, Ben Goodwin
Photography: Brian Bornhoeft
Copywriter: Alex Collier